Tata Nano, one of the cheapest cars in India and across the world finally died after 10 years. The Nano was introduced in Indian Market by Tata in the year 2008 to fulfil the dream of a common man to own a 4-wheeler vehicle and soon, the 1 lakh rupee car caught all the attention of a common man.
“ According to the Bloomberg reports that Tata has stopped production of its small cars owing to the huge drop in the sales.”
In the year 2017, 275 units of Tata Nano were produced to cater Indian Market, while it dropped to one unit in June, 2018. Further, 25 units were exported in June last year, while no unit were exported in the month of June this year. The data clearly show the huge drop in sales and demand of the iconic ‘common man’ vehicle in the market.
Tata Nano faced serious setback after its successful inception in Indian market. The events that led to the fall in the demand of the car were the fire related incidents in the vehicle, the overheating of the passenger’s seat and perception of Nano being unsafe & lacking quality due to cost cutting.
One of the most ambitious projects of Tata met an unfortunate end. But, it had revolutionized the Indian market with one lakh rupee car, much popular as the cheapest car of India & world. Lately, the very same cause of being the cheapest in the market turned out to be the reason of its unfortunate death. The strategy of using the tag ‘Cheapest car’ failed miserably in an aspirational and young market like India, where the cheapest is considered as a low quality product.
Here’s the take of the common man about the uneventful demise of the Tata Nano:
While, people are coming up with their reaction on social media about Tata Nano’s production discontinuation, we are keen to know is this actually the end of the story of Tata Nano or it’s going to rise again (may be in a new form). Let’s us know your opinion about the same.
We’re all ears!